Overview

How Powerful is the Web?

Yes, you have a web site, but how customer-friendly is it? How easy is it for customers and prospects to find it when they do research? Are prospects connected in a way that convert their leads into sales? The web can be a powerful tool, but only if you know how to use it! That's what this intensive one-day conference is all about!

Our local experts will teach you how to create an effective blend of online marketing tactics to reach your customers and increase sales and productivity.

By attending this conference, you will be able to:

  • Generate more (and better!) leads
    Help targeted prospects find you by making your web site "search-engine friendly"
    Establish more effective email campaigns and touch points. Check and improve your
    link popularity. Test the growing number of Web 2.0 tools to find one that works for you.

  • Move prospects through the buying cycle
    Develop relevant value propositions. Engage customers with logical relationship
    management techniques. Establish "offers" that make sense and fit your business
    model. Build robust follow-up efforts to close the sales loop.

  • Define relevant analytics
    Go beyond basic clicks and hits. Evaluate multi-touch best practices, and establish
    test metrics and systems.

  • Create a bridge to your business brand and goals
    Determine when products require different sales approaches or types of interaction.
    Align your web activities with business strategy. Build a 360° view. Break down silos
    between marketing, sales, and IT.

Who should attend the Masters of Business Online Conference?

Conference Information

Register Today for only $179

Space is limited. Last day to register
is Friday, October 10.

Tuesday, October 14, 2008

Ritz Charles
12156 N Meridian Street
Carmel, IN 46032
8:30am - 4:30pm

Breakfast and lunch will be provided

What Others Said


VP of Marketing
Brooksource

"The Masters of Business Online gives me exactly the information i need to cut through the fluff of todays online media. Concise, informative, to the point. Keep up the good work. "

Read all Reviews