Download the MBO Course Schedule (PDF)
MBO410- 1 Credit
What IS Interactive Marketing?
Pat Coyle, the driving force behind the record-setting Colts.Com, kicks-off the MBO program with a conceptual introduction to interactive marketing. Emphasis will be placed upon theory, practice, and the future of this emerging discipline.
Instructor: Pat Coyle
MBO420- 1 Credit
Search Engine Marketing (SEM)
Inspired by the classic John Wayne western, The Searchers, this advanced introduction to Search Engine Optimization and Pay-Per-Click Advertising covers the ABCs of SEO and PPC. Pay-Per-Click Hero, Pat East, stars in this revenue-generating blockbuster.
Instructor: Pat East
MBO425- 1 Credit
The User Experience
Too many web developers and designers worry about how things look instead of how they work. Major design flaws are easy to avoid, but it's the seemingly little quirks in your website or software that hurt your users' experience and your bottom line. Jon Arnold of Descom focuses on the often overlooked link between Usability and Profitability.
Instructor: Jon Arnold
MBO430- 2 Credits
Email Marketing & Social Media
Why would anyone want to use Social Media to build their business? The surprising answer comes when a social media maverick collides with a real SOB! IndyMojo exec Ryan Hupfer and Successful and Outstanding Blogger Douglas Karr demonstrate how to create real value from Blogs, Email Marketing, and Social Networking.
Instructors: Ryan Hupfer and Douglas Karr
MBO435- 1 Credit
Strategic Planning: Putting it all Together
When it comes to marketing, it's not how much you spend, but how well you spend it that makes all the difference. Roundpeg's Lorraine Ball provides practical planning tips that you can put to work right away!
Instructor: Lorraine Ball
MBO440- 1 Credit
Engaging the User
These days, more and more surfers are A-literate. It's not that people cannot read, but they are choosing not to, and in ever-increasing numbers. A-literacy, and Broadband's explosive growth, makes the strategic use of video and storytelling a must. Cantaloupe.tv's Jon DiGregory shows you how to maximize your video assets for fun and profit.
Instructor: Jon DiGregory
MBO445- 1 Credit
The Measure of Success
This course focuses on applied statistical concepts of hypothesis testing and multiple regression models. Not really. ExactTarget's master of metrics, Angel Morales, explains the critical role that data collection and analysis play in the success of online campaigns. It's all about getting the Right information to the Right person at the Right time so they can make the Right decision.
Instructor: Angel Morales
MBO595- 3 Credits
Special Topic: What do we do?
Seminar in Online Media. Course content varies with audience interaction during a no holds barred, Q&A free-for-all featuring an all-star panel of institute instructors. Prerequisites: All Core Courses and a minimum score of 560 on the IAT
(Internet Aptitude Test).
Instructor: All Faculty Members
