The Masters
http://www.mycolts.net/ http://www.hanapinmarketing.com/ http://www.descomdesign.com http://www.indymojo.com/ http://www.douglaskarr.com/ http://www.roundpeg.biz/ http://www.cantaloupe.tv/ http://www.exacttarget.com/ http://www.evereffect.com/
Pat Coyle Pat East Jon Arnold Ryan Hupfer Douglas Karr Lorraine Ball Jon DiGregory Angel Morales Jim Brown
Kevin Poortinga

Kevin Poortinga
Vice-President / Product Development
The Indianapolis Star

As Vice-President of Product Development for The Indianapolis Star, Kevin Poortinga has the dream job of being the "ideas guy" for the Gannett newspaper. Kevin was recently awarded Gannett's first innovator of the year award, recognition for the success of indymoms.com and other "non-core" products, like neighborhood-level magazines and INtake (a weekly entertainment compact geared toward 25- to 34-year-olds). Before moving to business development, Kevin's career was in newsroom creative direction at The Star, The Times of Northwest Indiana and The Waterloo-Cedar Falls Courier.

Pitfalls and successes of engaging a mass market of niches

Learn the top 10 things to do and the top 10 things not to do when engaging targeted audiences and driving results for yourself and sponsors/advertisers.

His Innovation & Development department (which Kevin describes as a "local lab") focuses on developing new products that help the Star grow audience and revenues.

Within one year, The Indianapolis Star launched three social networking sites built around "passion" topics -- motherhood, pet ownership and entertainment -- to increase its audience penetration, especially with non-news consumers. Kevin points out the successes and surprises along the way.


Facebook
To get your juices flowing in the realm of social networking we have created a facebook group specifically for the MBO Conference. Click the logo above and you will be able to interact with the speakers as well as fellow registrants.


Linked In
Familiar with the six degrees of seperation? LinkedIn strengthens and extends your existing network of trusted business contacts. Click the logo above to start narrowing the gap.



The personal nature of a blog helps humanize you and your organization. To get you started in the blogging world click the Wordpress logo above and set up your personal blog.

  • Cummins
  • Vontoo
  • Angie's List
  • Walker Information
  • NUVO
  • Indy Star
  • The Republic
  • n|Frame
  • Compendium Blogware
  • Best Floors
  • Bitwise Solutions
  • MacAllister Machinery
  • AirFlow Technologies
  • Dassault Systems
  • FORUM Credit Union
SponsorsEverEffectBMA IndyIndy HubLet's Talk BusinessVyanteVontooAMA Indianapolis