Faculty | Masters of Business Online :: Online Marketing Conference :: December 7, 2007 :: Indianapolis, Indiana

	Patrick D. Coyle Executive Director of Digital Business, Indianapolis Colts Pat Coyle is among a new breed of marketers who are pioneering Web 2.0 strategies in pro sports. As Executive Director of Digital Business, Coyle is responsible to help the Colts make money from the Web. Coyle leads a Colts Interactive staff which is responsible for the Colts flagship Website (colts.com) as well as two brand new sites: mycolts.net, a social network for Colts fans; and myindianafootball.com, a Web platform for Indiana high school football teams. The Web staff also produces various E mail newsletters and develops video content for the Web. Working together, Coyle and his staff have helped the Colts earn a reputation as innovative digital marketers. You can read his blog, Sports Marketing 2.0 at www.patcoyle.net. Coyle earned a bachelor's degree in English literature from Hamilton College in 1988. Pat and his wife, Amy, are expecting their fifth child in January 2008. They reside in Indianapolis.
	Pat East President, Hanapin Marketing Pat East founded Hanapin Marketing in 2004, after having implemented and managed the pay per click advertising and email marketing campaigns for AuthorHouse, helping them become the world's largest book publisher just six years after their founding. During his tenure as Director of Marketing, Pat helped grow AuthorHouse's annual revenue from $6MM to $20MM. Pat's clients include four Indiana Growth 100 winners, two Inc 500 winners and two Fortune 500 companies. Hanapin Marketing has developed an expertise in understanding the idiosyncrasies of doing business online and looking at each program from the business owner's perspective. Pat graduated from Wabash College with a bachelor's degree in English. He also sits on the advisory board for Rainmakers and the business development board for Irwin Union and is an adjunct professor at Indiana University in the School of Library and Information Science.
	Jonathan Arnold President, Descom Jon is the founder and president of Descom, a nine-year-old creative firm specializing in user experience and interaction design. A continual student of human behavior, Jon has dedicated his career and company to making web-based products and services more intuitive and enjoyable to use.
	Ryan Hupfer Social Community Evangelist Ryan Hupfer, known in the social (both real world and online) world as 'Hup', comes to the table with a very eclectic and somewhat odd mix of social media experience. In 2005 Ryan teamed up with a local digital marketing and communications company and created an online video series for the NCAA Final Four called IndyPods, which eventually led him being asked to join the local on-air news team at WTHR as an on-location reporter and online video blogger. During this same time he was also asked to author the book MySpace For Dummies, which was completed last January and is now the best selling MySpace book in the world. Ryan's latest foray into the social media realm is the launching of IndyMojo.com, which stems from MetroMojo, a Louisville-based company who's focus is the creation of locally focused online social communities. Their original online social community, LouisvilleMojo.com, has grown to become the single highest trafficked website in the state of Kentucky with over 320,000 monthly unique visitors and a registered user base of over 65,000 locals who have an average onsite visit time of nearly 20 minutes. With over 4,000 registered members and quickly growing, Ryan is excited to help spread the Mojo love here in Indianapolis and would love to chat with anyone who is interested in learning more about IndyMojo, or just social media in general.
	Douglas Karr Douglas Karr has been in the Advertising and Marketing space for over two decades. The clients that he's worked with directly are an impressive and diverse collection of companies throughout North America, Europe, and Australia. Specifically, Douglas has worked for and with ExactTarget, Wild Birds Unlimited, The Home Depot, Icelandair, United Airlines, Hotels.com, The Indianapolis Colts, The Toronto Globe and Mail, The New York Times, Gannett and dozens of others to assist in acquisition, retention strategies using direct marketing, database marketing, search, social media and email marketing. Currently, Douglas is the Director of Technology for a young start-up in Indianapolis, called Patronpath - a premier marketing and ecommerce company within the Restaurant Industry. You can find his blog, The Marketing Technology Blog at http://www.douglaskarr.com
	Lorraine Ball President, Roundpeg A 20-year veteran of corporate America Lorraine Ball has a track record of inspiring people to succeed in a changing environment. Today, she and her team at Roundpeg help business owners use creativity and planning to achieve exceptional results. Active in the Indianapolis business community, Lorraine is the President of Rainmakers, and a member of the Board of Directors for the Network of Women in Business. She holds an MBA from the University of Texas, and a BA from Queens College, City University of NY.
	Jon DiGregory Founding Partner, Cantaloupe Jon DiGregory brings 20 years of advertising and online marketing experience to Cantaloupe. Before founding Cantaloupe, after a short stint in the traditional advertising agency world, he started one of the first multimedia marketing companies in Indiana that dedicated itself solely to building and delivering online content for the web. Jon sits on the Techpoint Foundation Communications Board, the IUPUI Library Board of Directors and Rotary Club of Indianapolis Communications Committee. Outside of Cantaloupe, he is a restaurant owner with his three brothers in Albuquerque, NM and is a partner in his wife's Fishers, IN optometric practice Sweet Obenauf Eye Care.
	Angel I. Morales Director - Retail Strategies, ExactTarget Angel Morales has 10 years experience in multi-channel retail vertical. His background includes application architecture and consulting, including the launching of over 30 e-commerce websites - many on a platform he architected. He has significant experience in all areas of online acquisition, conversion, and retention, and has consulted with many of the top multi-channel merchants in the US on topics ranging from search, to web analytics, to automated marketing/merchandising strategies.
	Jim Brown President, EverEffect Jim Brown is an expert in small business development. Founder and President of the marketing firm Accent Creative Group, Jim developed and implemented marketing initiatives that enabled the firm to double its revenues during each of its first three years in business. Jim's insightful and innovative approach to interactive marketing led to his listing in The 2006 Who's Who of Small Business Marketing. An award-winning Graphic Designer and Creative Director, he led the team that worked with Cummins Inc. to provide art and graphics in support of the 2006 Six Sigma Quality Chairman Awards. Jim is a veteran of the United States Marine Corps.